Author: Ed Sullivan

07 Mar Investing in New Equipment – Evaluating Cost vs. Capabilities and Proven vs. Projected Demand

Posted at 01:00h in Uncategorized by Ed Sullivan 0 Comments

0 Likes

One of our National Accounts recently awarded Hanson Sign Companies one third of the sign manufacturing work for a major, national mobile phone company’s sign change out. This afforded us the opportunity to invest in new equipment and personnel to expand our capacity. As we...

02 Feb To Improve Sales Productivity Restore the lost art of Qualifying Sales Leads

Posted at 21:32h in Sales by Ed Sullivan 1 Comment

3 Likes

After leading a national consumer packaged goods sales team for many years, the sign industry has presented several exciting new challenges. Recently, I asked my senior account executives here at Hanson Sign Companies why we generate so many quotes but relatively few orders by comparison. ...